As parents, we all want the best for our little ones—comfort, safety, and a touch of magic to accompany their earliest adventures. That’s exactly what Lūmmi Bunny is all about.
A Story Rooted in Baby’s First Sight
Did you know that newborn babies can only see in black and white at birth? This fascinating fact inspired Serena, founder of Lūmmi, and local Melbourne artist Monica to create the iconic Lūmmi Bunny in 2016—a simple, monochromatic character designed to engage babies’ developing vision. This thoughtful beginning led to the launch of Lūmmi’s original babywear collection featuring stylish, developmentally suitable monochrome designs that parents loved.
Growing with Colour—and with Kids
As Serena became a mum herself, she realized that children’s needs evolve quickly. In 2022, Lūmmi expanded into Lūmmi in Colour, introducing soft, organic baby clothing in gentle, nature-inspired hues that celebrate the curiosity and personality of toddlers. Partnering with trusted business collaborators, this new chapter brought fresh energy and creativity to the brand.
Back to the Bunny—and Into the Sun
In 2025, Serena and Monica brought the original Lūmmi Bunny back into focus, reimagining her as a playful ambassador for sun safety and outdoor fun—because every little explorer deserves protection under the harsh Australian sun.
Lūmmi now offers a range of thoughtfully designed products to keep kids safe, comfortable, and stylish outdoors:
- Durable, bendable sunglasses built for babies and kids up to 11 years
- All-natural mosquito repellent patches made with gentle, safe ingredients
Why Choose Lūmmi Bunny Sunglasses?
Our sunglasses aren’t just cute—they’re built tough. Made with ultra-durable TPEE frames, they’re bendable, lightweight, and crack-resistant, perfect for active kids who don’t stop moving. The soft, flexible frames stay comfortably in place without pinching or slipping, so your little one can focus on playtime.
Plus, our UV400, Category 3 polarized lenses provide full UVA and UVB protection, while reducing glare from reflective surfaces like water and sand. That means clearer vision and less eye strain, whether it’s a day at the beach, park, or backyard.
More Than Products—A Lifestyle for Families
Lūmmi Bunny isn’t just a brand; she’s a trusted companion on your family’s journey. Through engaging stories, educational campaigns, and quality products, we’re here to support parents who value comfort, protection, sustainability, and playful exploration.
Because at Lūmmi Bunny, we believe in big adventures for little explorers—and every journey begins with comfort, protection, and a whole lot of love.
Ready to join the adventure? Explore our collection of babywear and sun-safe gear today and give your little one the best start for every sunny day ahead.