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Why Black & White Baby Clothing Matters: Supporting Your Newborn’s Early Vision Development

Why Black & White Baby Clothing Matters: Supporting Your Newborn’s Early Vision Development

Did you know that newborn babies see the world very differently from adults? In their earliest weeks, babies can only focus on high-contrast colors, primarily black and white. This fascinating fact is at the heart of why Lūmmi Bunny started with monochromatic babywear designs.

  • Newborn Vision Explained:
    At birth, a baby’s eyesight is still developing. Their visual acuity is limited, and they’re drawn to stark contrasts that help them recognize shapes and patterns. Black and white images and clothing provide the perfect visual stimulation that supports brain development and focus.

  • Why Monochrome Matters in Baby Clothing:
    Soft, high-contrast patterns encourage babies to track movement and build their visual skills. This is why Lūmmi Bunny’s original range was designed in monochrome—to be both stylish and developmentally supportive.

  • Benefits for Parents and Babies:
    Besides being functional, monochrome babywear is timeless, easy to mix and match, and gender-neutral. It also tends to be gentler on baby skin due to simpler dye processes.

  • Our Commitment:
    We continue to honour this beginning by designing babywear that blends style with science, ensuring every piece supports your newborn’s growth.

Choosing black and white babywear isn’t just a trend—it’s a thoughtful choice that helps your little one see and explore the world in a way that’s perfect for their first months. Lūmmi Bunny is proud to be part of that journey.