Our story – From first sights to sunlit adventures
2016
Where it started
Lūmmi began in 2016 with a simple, heartfelt idea: to create baby clothing that reflects how newborns first see the world. Since babies can only see in black and white at birth, Melbourne-based entrepreneur Serena and artist Monica brought Lūmmi Bunny to life in bold, monochrome form—offering minimalist babywear that was not only stylish but thoughtfully aligned with early development.
2022
Lūmmi in Colour
As Serena entered motherhood, Lūmmi in Colour babywear was launched in collaboration with business partners. This next chapter introduced a softer, more playful take on the brand—organic baby clothing in gentle, earthy tones, made for curious toddlers and growing personalities. It marked Lūmmi’s evolution from a design-led idea to a much-loved Australian babywear brand.
2025
Lūmmi Bunny
Now, in 2025, Serena and Monica are bringing Lūmmi Bunny back to the heart of the brand and takes its next leap – beyond the nursery and into the sunshine. As a mum in sun-soaked Australia, Serena knew sun protection for kids needed to be more than just practical—it had to be safe, stylish, and made for play. That’s why Lūmmi now offers:
- Durable, bendable sunglasses for babies, toddlers and kids
- All-natural mosquito repellent patches, gentle enough for newborns (0+) under supervision
We’re proud to be an Australian babies and kids’ lifestyle brand that grows with families—offering sustainable, thoughtful essentials for everyday adventures.
Lūmmi Bunny believes in big adventures for little explorers, and every journey begins with comfort, protection, and a whole lot of love.
Our Sunglasses
Made for Play. Built to Last. Loved by Little Explorers.
Lūmmi Bunny knows that kids don’t sit still—and their sunglasses shouldn’t either. That’s why every pair is thoughtfully made with materials that can keep up with the adventure.
Ultra-Durable, Baby-Safe Materials
Our frames are crafted from TPEE - a high-performance material that’s:
Bendable
So they can flex without breaking.
Lightweight
So little ones forget they’re even wearing them.
Crack-resistant
Perfect for accidental drops, twists, and tumbles
From playdates to park runs, beach days to backyard exploring, these sunnies are made for real life.
Soft & Flexible Comfort
- No pinching, no slipping – just comfy all-day wear
- Designed to fit snugly but gently, even on the busiest toddlers
- Built for movement, tested by mischief
Sun-Safe & Adventure-Ready
- UV400 lenses for full UVA & UVB protection
- Category 3 lenses: perfect for bright outdoor conditions
- Polarized lenses that reduce glare from
reflective surfaces like water and sand - offering clearer vision, less eye strain
Because protecting little eyes shouldn't come at the cost of comfort or fun. Lūmmi Bunny sunglasses are durable, flexible, and made for the sunniest kind of mischief.